MASHIDAHO
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October 2026
Our last name is Machado (pronounced muh-shaw-doe). Our business name is a combination of mash potatoes (mash) and our home state (Idaho) and sounds similar to our last name, connecting us with our home state!
After hiking and backpacking in surrounding states for many years, we decided to focus our outings closer to home. We learned about Idaho's history and geography, and felt compelled to share what we discovered. Using this as a creative outlet, we began crafting messages around our experiences and developed the beginnings of our brand. Although many apparel brands call their products "streetwear", we like to refer to our products as "dirtwear".
'October 2024
We don't have a clear favorite, because what people buy is as unique as their personal experience with Idaho wilderness. Most people have an outdoor adventure that went south and created discomfort, extra challenge or a trip to the hospital. If you live to tell the tale, these can be some of the most rewarding and memorable experience in a person's life. Our designs tie to those lessons and encourage you to share them with others.
Designing t-shirts is our favorite. Most people plan a vacation in nature, then buy a t-shirt or a hat as a way to remember the experience. We encourage people to buy the t-shirt first as a way to commit to visiting a place. Never been to Hells Canyon? Buy our "Enjoy Hiking in Hell" t-shirt as part of your plan to go there, and make it happen. These places are too special to miss, and they are right in our own backyard.
We discovered that many of the wilderness destinations in Idaho are named so they sound menacing and potentially dangerous (Hells Canyon, Snake River, Sawtooth Mountains, Seven Devils Mountains). Even the Idaho state fish is the Cutthroat Trout.
We use this and other facts about Idaho wilderness (and its critters) as a powerful message for our apparel design. We ask our wearers to warn others about the potential pitfalls of being in the Idaho outdoors in an effort to educate and create good will.
Mashidaho has given us a venue to meet the most friendly, kind, and supportive people out there. Many are Idahoans but others live in nearby states. We have developed some meaningful, life-long friendships that will stay with us regardless of our level of business success. That is priceless.
Buy Idaho has nominated Mashidaho as a finalist for their "Spirit of Idaho" Award. This award recognizes a local small business that champions local, supports the community, shows up for other Idaho businesses and brings that special Idaho energy to everything they do. We are proud to be a finalist, and Buy Idaho will be announcing the winner on October 6th.
Online at: mashidaho.com
Facebook and Instagram: @mashidaho
steve@mashidaho.com
The Made in the Valley Holiday Market!!There will be highs and lows as you attempt to build your brand. Stay focused on the positives and don't let any outside negativity stop you. Learn from your mistakes and get better every day!